Your Corporation and You

Your Corporation and You

Your corporation generates a billion dollars a year in revenue from the sale of telecommunications equipment and software. With sales offices throughout the Asia Pacific (AsiaPac) market area, a cellular phone assembly plant in Guangzhou, and part-ownership in a semiconductor fabrication plant in Taiwan, your company feels it has the experience and deep cultural knowledge to succeed in any high-technology Chinese project. Though mainly thought of as a hardware company, your corporate software initiative team sponsored the development of a Software Engineering Institute (SEI) Level 5 Capability Maturity Model (CMM) group in Bangalore, India, and a software design company in Australia. They have also just completed a very high-profile acquisition of a computer aided software engineering (CASE) tool company. Your company was focused on this acquisition because the corporate planning group convinced the executive management team that this company's tools will be able to lift all the corporation's software developers to at least Level 4. The corporation has stood behind this commitment by requiring all new projects to use the CASE tool and its object-oriented development methodology with unified modeling language (UML) representation and instant Java code generation. All software organizations now have a training budget identified with continental U.S. development organizations to be trained first. The training plan will have all software development organizations trained worldwide within the next 15 months. AsiaPac organizations will be the last to be trained.

This is the first hardware company for which you have been employed. After graduating from engineering school with a bachelor's degree in electrical engineering, you went to work for a company that built factory automation tools. After five years with that company, your current employer recruited you. You have been employed as a software developer and software tools project development manager for seven years with your current employer. Six months ago, you completed the Project Management Institute's Project Management Professional certification course, took the examination, and earned the PMP designation. After earning your PMP, you were transferred to a matrixed software project management organization whose mission is to work closely with international marketing groups and use all the varied hardware and software capabilities within the corporation to win new international business.

The CRM project is a perfect fit for your current organization (see the following figure) and will receive a high level of executive support and scrutiny. Your organization is purely matrixed in that you have no engineers on your staff. You are one of 10 professional project managers, but only two of you focus completely on software projects. The remainder of the 28 professionals in your organization are marketers. There are 12 support people who focus on marketing communications, documentation preparation, and marketing reference library management. Your organization's leader is a corporate vice president and is funded out of the total corporate marketing allocations. Although not a profit-and-loss organization, per se, the vice president is measured annually on the amount of projects that move into productization. All the marketing staff's annual bonuses are tied to productization of their projects.

Company Organization Chart


software engineering, software development, software project
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